CREATIVE STORY SERVICES
Discover Our Expertise
HUMAN CENTRIC DESIGN
ASSET CENTRIC TO HUMAN CENTRIC
From asset-centric to human-centric, we reimagine your customer experience and engagement strategy.
Using a human-centric design approach, we uncover the unarticulated needs and pain points of B2B/B2C companies across their omni-channel journey. This distinctive approach results in a radically differentiated innovation roadmap with tangible solutions promoting an intuitive, seamless customer experience (CX) and customer engagement (CE) through physical and digital touchpoints in under 6 weeks.
UNCOVERING UNARTICULATED NEEDS
Through a customer's emotive responses to a product or service, we uncover the deep, unmet, unarticulated needs of these customers and map out their tensions with the product or service.
RESOLVING THE TENSION
We map the conflicting concerns, capturing them in the form of tensions and develop solutions to resolve them simultaneously.
MAPPING THE SEAMLESS JOURNEY END TO END
We create an end-to-end mapping of the user’s journey, and address each micro-moment, converting friction to seamless experiences and uncovering hidden opportunities.
AUGMENTED INTELLIGENCE (A.I.)
Guiding the intelligence
Using a multi-disciplinary approach and through the power of trusted ecosystems of experts across the globe, digital enablers (Augmented Intelligence platforms, IoT, Advanced Analytics) are designed to guide the intelligence behind the company’s interactions with customers/consumers, thereby creating a “smarter” and “quicker” digital intelligence platform for the company.
DRIVING ADOPTION & TRUST ACROSS PRODUCTS AND PLATFORMS
Committed to enhancing the adoption and trust curve
Since we started with unmet customer needs and guided the intelligence to delight the customer through multiple interactions with the company’s products & services, we are able to create a roadmap for rapid and sustainable adoption and trust across the company’s customer base.